Wednesday, February 11, 2009

Pepsi's new logo bullstuff...

I think this means that Pepsi's new logo moved the frickin Island!

Or maybe that's what Faraday's really working on in his journals...?

Thanks to PJ for the "breathtaking" headzup.

Keep on keepin on~


design femme said...

I don't dislike/like the new Pepsi log, but the (arguably) disastrous new Tropicana packaging confuses me (go google it).

At the store, Jeff and I spent 5 minutes trying to figure out which was the "calcium and vitamin D fortified" one that I liked. The labeling is so reduced down to simplicity that there's no sense of hierarchy and it's impossible the discern one package from the other without scrutiny.

"I can't tell if I'm buying laundry detergent or orange juice." - Jeff

cabinboy said...

I totally hear you on the Tropicana repackaging. Is this plastic and design better for recycling/the environment than cartons?

As for the Pepsi logo, frankly, I didn't think it needed an upgrade. How is it not a classic? They could've redone the cans and banners and all and left the logo alone, donchathink? The new logo is not unpleasant, but given the degree of "redesign," and the bullstuff that the agency is trying to back it up with, I now find it ridiculous and disgusting.

Full disclosure, it won't keep me from buying the 12 pack of caffeine free Diet Pepsi if it's on sale and the 12 pack of caffeine free Coca Cola is not.

Keep on keepin on~